WELCOME LUCY, OUR 2ND ADVISORY BOARD MEMBER!
They say that January is the month for dreaming, but for us it’s been more about certitude…when you start with a bang you probably shouldn’t slow down; in fact that’s the time to really double-down.
Soooooo after yesterday’s announcement on Kalos Fitness being absorbed into The Spartan Project, it gives me immense pleasure to announce the appointment of Lucy Hart - Executive Strategy Director, The Romans - as our 2nd Advisory Board member.
Lucy left school at 17 with a few grades and a vague notion of getting a job in media…somehow. After elbowing her way into jobs in radio and newspapers she landed work experience in a PR agency in Liverpool and never looked back.
Fast forward 20 years and Lucy is a leading strategist in the PR and communications industry working for global and UK brands helping them define who they need to reach, what they need to say and how they can win in the battle for attention.
She has designed succinct, smart strategies for many of the world’s favourite brands including most recently LEGO, Primark, Just Eat and Heinken and is Executive Strategy Director at the UK’s most awarded creative communications agency, The Romans.
Lucy’s life mantra is “You miss 100% of the shots you don’t take” and she tries to live up to that ethos of dogged determination & a dose of ‘F*** IT’, every day.
Lucy is also (unofficially - challengers welcomed) the strongest strategist in the business, practicing CrossFit and being a single mum to two sports-mad sons.
*it won’t be long before we get Lucy to ‘crossover’ to calisthenics tho ;)
With Lucy’s inspiring journey and unshakable determination, she embodies everything we stand for here at TSP: ambition, resilience, and rewriting the rules. Her addition to our Advisory Board marks another leap forward as we build something genuinely groundbreaking.
Please welcome to Lucy to the team
ONWAAAAAARDS
*when I tell people I’m recreating the Power Rangers people think I’m joking…but I’m really not. Lucy is the pink one apparently.
Dippo & Team
P.S merch dropping soon...